Free Newsletter Business Model Spreadsheet

Get benchmark numbers for every part of your newsletter business. This sheet calculates revenue from ads and premium subscriptions. Our formulas also predict customer lifetime value (LTV), monthly recurring revenue (MRR), your break-even cost per ad click (CPC), and more.

This spreadsheet was created by PlayStation analytics veteran Blake Ellison to help his newsletter clients understand benchmark metrics. It's now completely FREE for you to use for your newsletter.

You'll also get a FREE email course that walks you through the spreadsheet, so you can fully master the metrics. It includes:
Subscriber AcquisitionSubscriber Totals, Open Rates and Click RatesPremium Paid Subscription RevenueAd RevenueMonthly TotalsLifetime Value ForecastsYour Estimated Top Sustainable CPC
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